Jory Brass
ALBUQUERQUE-BASED WRITER, EDITOR, AND RESEARCHER SPECIALIZING IN THE OUTDOOR INDUSTRY
“Play & pray. Pray & play.” -Miles Davis
In the world of “publish or perish,” I published. A lot. But I voluntarily walked away from a successful career as a professor of English education to pursue writing and advocacy work more aligned with my commitments and passions.
My unconventional decision ulimately landed me in the outdoor industry.
Not too long ago, I was an expert on the history and cultural politics of English teaching and the ways market-based educational policies impacted curriculum and teaching. My research appeared in top-tier international journals, and the London Times and Economist interviewed me as an expert on global education reforms.
Now, I’m an expert on outdoor gear and apparel, hiking footwear, product copywriting, blogging, digital content creation, SEO, and scientific research on the children-nature connection. My publications include thousands of product description pages at Backcountry, research digests and summaries for the Children & Nature Network, and hundreds of blogs, how-to articles, outdoor gear guides, and product reviews for Backcountry, Kayak Angler Magazine, CleverHiker, Oboz Footwear, and Hiking Feet—a website I created during the pandemic to help men and women find the best hiking boots, hiking shoes, and trail running shoes for their hikes.
I recently lost my full-time, remote copywriting job at Backcountry when I moved to New Mexico for my wife’s new job. At the time, I ranked #1 and #2 on the Copy Team’s two key performance metrics. I’m actively looking for work in the outdoor industry.
“Jory works hard so he can play hard—proven by his high output within our team and top 10 finishes in Backcountry’s Summer Adventure Contests. He consistently outperformed his teammates in quantity of work completed and often took on additional writing projects for the marketing copywriting team. His creative prowess comes from an obvious passion for his outdoor pursuits and for expanding his knowledge… This translated into educational, informative, and entertaining writing that improved our brand’s expert image.”
Roxie McFarland
Copywriting Manager at Backcountry
Work with me
I am available for remote work and jobs in the Albuqueque-Santa Fe corridor. Please connect if you’re a brand, organization, or media in the outdoor industry looking for a content creator, writer, editor, researcher, advocate, or expert in outdoor gear and apparel.
“Whenever we needed help writing, we turned to Jory. His expertise in everything outdoors is only eclipsed by his exceptional writing skills. Jory brings a fresh and unique perspective to whatever he writes about, whether it’s grills, boats, clothes, or gear—he can cover it all.”
Alex Moliski
Editorial Manager, Marketing Copy Team at Backcountry
Read my blog
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Contact Me
Let’s connect! I’m motivated to work with organizations, brands, public relations, and media in the outdoor industry.